Letter: Impact giving is for shrewd donors, not for Scrooges

Perhaps the reported “decline in generosity” of this country’s philanthropists (Report, December 16) in fact reflects a greater sense of purpose. The motivation to give seems increasingly concerned with the donor questioning how much of a difference a gift will make. Impact giving demands charities commit to clear accountabilities. The largest gifts follow exacting assessments. Perhaps our most generous are not so much “Scrooge-like” as simply shrewd.

Mark Wood
Chairman, MS Society’s Stop MS Appeal,
Chalfont St Giles, Buckinghamshire, UK

Letter: Impact giving is for shrewd donors, not for Scrooges
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