It’s safe to say that Kim Kardashian’s No. 1 best-selling underwear, loungewear and intimates brand SKIMS is a retail juggernaut. From competing brands creating dupes to both celebrities and everyday shoppers raving about its quality and performance, it’s safe to say that it’s definitely a beloved brand.
Since its inception, though, its products have been exclusively marketed to women. But now, the brand’s branching out with the launch of its newest and most exciting category to date: SKIMS for men!
The brand’s new men’s collection, titled SKIMS Mens, is currently available for preview and officially launches on October 26, when all products will be made available for purchase.
What is SKIMS Mens?
The fellas can expect the same innovative design, quality fabrics and style that SKIMS is known for in this new category that the brand says is “rooted in comfort, fit and superior movement.”
“SKIMS Mens provides the first layers to make every man feel like he can take on any challenge with confidence and ease,” the brand said in a press release.
What to expect from SKIMS Mens?
So, you’re probably wondering what you can expect from SKIMS Men. The new category features three collections: Cotton, Stretch and Sport. Each collection has tanks, tees and underwear, but the differing properties come in the material that’s exclusive to each collection.
The Cotton Collection focuses on classic essentials that you’ll wear every day; the Stretch Collection features super lightweight and soft foundations that never lose shape and the Sport Collection includes pieces specifically made to aid in performance — think working out — and base layering.
SKIMS Men also has a separate section fully dedicated to different types of socks because you honestly can never have too many. The socks come in two sizes: M (fits men’s shoe sizes 6-9) and L (fits men’s shoe sizes 10-13).
Is SKIMS Mens size-inclusive and affordable?
The new SKIMS Mens category features some of the most size-inclusive ranges we’ve seen of any major brand. Sizes range from XS to 5XL.
Prices for single pieces range from $16 to $54, while packs range from $42 to $98.
When can I shop all SKIMS Mens products?
The full SKIMS Mens category launches and will be available for purchase on October 26. Right now, all collections are currently available for preview.
Check back right here on launch day to shop the products!
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The post Remain calm: SKIMS just announced its first-ever men’s collection and it covers all the bases appeared first on In The Know.
Remain calm: SKIMS just announced its first-ever men’s collection and it covers all the bases
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