It’s almost the “most wonderful time of the year,” but many TikTokers are trying to hit fast-forward to get to the holidays even faster. “ChristmasTok,” the niche pocket of the platform that showcases all things holiday cheer, is already in full swing — and we’re barely into November.
As of Nov. 1, holiday enthusiasts on TikTok have been making known their excitement for the season.
While there’s no one reason why some people prefer to maximize their time in the holiday spirit, they could be influenced by what feels like a ton of holiday-themed hype from their local shops. According to online small business lending company On Deck, big retailers like Walmart, Target and Macy’s, are already decked out in holiday decor by late October or early November. Disneyland, according to Megan the Magical Millennial (@themagicalmillenial_), unveiled its new holiday collection on Oct. 30, and several joyous TikTokers are already enjoying Starbucks’ holiday-themed drinks.
“There’s a warmth and comfort in the memories of past holidays, which these decorations can evoke, providing a sense of continuity and certainty which is especially welcome in times of change or stress,” Jennifer Worley, a marriage and family therapist, told In The Know by Yahoo via email.
Holiday decor, for some, acts as a link to positive childhood associations, psychiatrist Steven McKeown told Marie Claire UK.
“In a world full of stress and anxiety, people like to associate to things that make them happy and Christmas decorations evoke those strong feelings of the childhood,” he added. “Decorations are simply an anchor or pathway to those old childhood magical emotions of excitement. So putting up those Christmas decorations early extends the excitement!”
But what if decorating early makes you anxious?
“Decorations are often bright, colorful, and festive, which can enhance mood through sensory stimulation,” Worley adds. “This is backed by research that suggests that bright lights can improve mood and energy levels, which is one reason light therapy is used to treat seasonal affective disorder (SAD). So when days get shorter and darker, the lights and decorations can psychologically counteract the gloom.”
Early decorating, however, doesn’t always lead to better moods. It can instead be a source of anxiety for some.
“It’s also true that the holiday season can bring about stress and anxiety for many,” she says. “The pressure of social expectations, financial expenditures and the perfect portrayal of holiday cheer can be overwhelming. Starting to decorate earlier can potentially prolong the period during which people feel this holiday-related stress. The sight of decorations going up can also be a reminder of the impending responsibilities and social commitments that come with the holiday season, which can induce anxiety.”
For those of us that aren’t the biggest fans of ChristmasTok and holiday cheer, rest assured: The season will be over in just two months.
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The post It’s November and ChristmasTok is already thriving because why wouldn’t it be? appeared first on In The Know.
It’s November and ChristmasTok is already thriving because why wouldn’t it be?
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